How Citi moved GenAI from firm-wide ban to internal roll-out
Bank adopted three specific inward-facing use cases with a unified framework behind them
The initial response to the emergence of generative artificial intelligence (GenAI) at a number of global banks was a firm-wide ban. Citi was no exception, but the bank knew from the start that this could only be a short-term response. The real goal was to identify viable use cases and work out how to adopt the technology while managing the risks.
“We started getting the team together to think about those foundational things,” says Jonathan Lofthouse, co-chief innovation officer at Citi. “We then
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