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The impact of divergence in communication tone on investors’ willingness to invest in eurozone small- to medium-sized enterprises

Dimitris Anastasiou, Stelios Giannoulakis, Christos Kallandranis and Styliani-Iris Krokida

  • We investigate the role that the tone of central bankers plays in the transparency of central bank communication.
  • We show that an increased tone divergence decreases investors’ willingness to invest in euro area countries.
  • Our findings suggest that “speaking with one voice” might help policymakers minimize investors’ perceptions regarding uncertainty, which in turn results in higher investment activity in European firms.
  • Communication tone alignment can serve as a policy instrument, as central banks’ economic impact is influenced by trust and credibility, with greater impact when perceived as competent institutions.

We examine whether differences in the tone of verbal communications by the central bankers of the European Central Bank and those of central banks in the euro area can impact investors’ willingness to invest in euro area small- to medium-sized enterprises. Our measure of diverging communication tone is constructed using textual analysis and defined as the distance between the tones of the speeches of the respective central bankers. We use confidential firm-level data to show that a greater divergence in the tone of communication decreases investors’ willingness to invest.

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