Standout strategies

Structured product manufacturers have for years competed on the sophistication of their payouts. But as the market moves towards a focus on underlyings and simpler products, how can dealers stand out from the crowd?

The big trend in the structured products market this year looks likely to be a move away from highly complex payouts in favour of a focus on simpler yet interesting underlyings. Dealers today say they are focusing on developing compelling trading strategies, often based on fundamental research or tried-and-tested hedge fund methods, that can be turned into an algorithm and then wrapped into a note to be sold to high-net-worth and retail investors. Various automatic long/short equity strategies

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