Buoyant private banking sector in Asia drives demand for fixed income

Asian investors are becoming a powerful force globally, as high-net-worth clients put their money to work in fixed income markets. But the absence of an established real money investor base may be counting against Asian accounts when it comes to the allocation of new issues.

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The Asian investment bid has evolved markedly in the last 10 years, changing the nature of the marketing of global debt securities. Whereas at one time, the source of Asian demand internationally came almost entirely from the central banks, today it involves a wall of high net worth wealth, and in future is likely to include a sophisticated fund management and insurance pool.

“If you look back at the early 2000s, when we referred to the Asian bid it was always in reference to central bank

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